“How To Outpizza The Hut” is a tongue-in-cheek advertising marketing campaign created by Pizza Hut in 2017. The marketing campaign challenged prospects to create a pizza that was higher than Pizza Hut’s personal pies. The profitable pizza can be featured on Pizza Hut’s menu and the creator would win $100,000.
The marketing campaign was an enormous success, with over 10,000 folks submitting their recipes. The profitable pizza was created by a person named Dave Scott, and it featured a mix of pepperoni, sausage, bacon, and jalapeos. Pizza Hut has since added the profitable pizza to its menu, and it has turn out to be one of the common pizzas on the menu.