Altering the colour of an present brand is a comparatively easy course of that may be accomplished in a number of steps. First, you have to to open the brand file in a graphic design program comparable to Adobe Photoshop or Illustrator. As soon as the file is open, you should use the colour picker instrument to pick the colour you need to change. Subsequent, you have to to create a brand new layer and fill it with the brand new shade. Lastly, you may delete the previous layer and save the file.
There are lots of explanation why you would possibly need to change the colour of your brand. Maybe you might be rebranding your organization and need to replace your brand to mirror the brand new model identification. Or, maybe you merely need to give your brand a contemporary, new look. Regardless of the purpose, altering the colour of your brand is a fast and straightforward strategy to give it a brand new appear and feel.
Listed below are some suggestions for altering the colour of your brand:
- Use a shade that’s constant together with your model identification.
- Select a shade that’s simple to learn and reproduce.
- Take a look at the brand new shade on totally different backgrounds to verify it appears to be like good in all purposes.
1. Coloration Concept
Coloration concept is the examine of how colours work together with one another. It’s a advanced topic, however there are a number of fundamental rules that may be utilized to brand design.
- The colour wheel: The colour wheel is a round diagram that reveals the relationships between colours. Main colours (purple, yellow, and blue) are situated on the three equidistant factors on the wheel. Secondary colours (inexperienced, orange, and purple) are created by mixing two main colours. Tertiary colours are created by mixing a main shade with a secondary shade.
- Coloration concord: Coloration concord is the pleasing association of colours. There are lots of alternative ways to create shade concord, however some frequent strategies embody utilizing complementary colours, analogous colours, or monochromatic colours.
- Coloration psychology: Coloration psychology is the examine of how colours have an effect on human conduct and feelings. Totally different colours can evoke totally different emotions, comparable to happiness, disappointment, pleasure, or calm.
- Cultural associations: Colours may also have totally different associations in numerous cultures. For instance, the colour white is usually related to purity in Western cultures, however it’s related to mourning in some Jap cultures.
When altering the colour of an present brand, you will need to take into account the rules of shade concept. By understanding how colours work together with one another, you may create a brand new shade scheme that’s each efficient and acceptable.
Listed below are some examples of how shade concept may be utilized to brand design:
- An organization that sells merchandise for youngsters would possibly use a vivid and cheerful shade scheme to enchantment to its target market.
- A regulation agency would possibly use a extra muted and complicated shade scheme to convey a way of professionalism and belief.
- A sports activities group would possibly use a daring and energetic shade scheme to create a way of pleasure and fervour.
By contemplating the rules of shade concept, you may create a brand new brand shade scheme that’s efficient and acceptable in your model.
2. Model Identification
Model identification is the gathering of components that make up a model, together with its title, brand, colours, and messaging. It’s what units a model other than its opponents and helps to create an enduring impression within the minds of customers.
- Brand: The brand is the visible illustration of a model. It’s typically the very first thing that customers see, and it may play a significant function in shaping their notion of the model. When altering the colour of an present brand, you will need to take into account how the brand new shade will have an effect on the general model identification.
- Coloration scheme: The colour scheme is one other necessary factor of name identification. Colours can evoke totally different feelings and associations, so you will need to select a shade scheme that’s in keeping with the model’s character and values. When altering the colour of an present brand, you will need to take into account how the brand new shade will have an effect on the general shade scheme.
- Messaging: The messaging is the best way {that a} model communicates with its viewers. It contains the model’s mission assertion, values, and tone of voice. When altering the colour of an present brand, you will need to take into account how the brand new shade will have an effect on the general messaging.
- Audience: The target market is the group of individuals {that a} model is making an attempt to succeed in. When altering the colour of an present brand, you will need to take into account how the brand new shade can be perceived by the target market.
By contemplating all of those components, companies can be certain that the brand new shade of their brand is in keeping with their total model identification and that it will likely be well-received by their target market.
3. Visibility and Readability
Visibility and readability are two necessary components to think about when altering the colour of an present brand. Visibility refers to how nicely the brand may be seen and acknowledged, whereas readability refers to how simple it’s to learn and perceive the brand’s textual content and graphics.
- Distinction: Distinction is the distinction in lightness or darkness between two colours. A excessive distinction shade scheme will make the brand extra seen and simpler to learn, whereas a low distinction shade scheme will make the brand much less seen and harder to learn.
- Coloration saturation: Coloration saturation refers back to the depth of a shade. A extremely saturated shade can be extra seen and simpler to learn, whereas a much less saturated shade can be much less seen and harder to learn.
- Font selection: The selection of font may also have an effect on the visibility and readability of a brand. A easy, sans-serif font can be extra seen and simpler to learn than a fancy, serif font.
- Measurement: The scale of the brand may also have an effect on its visibility and readability. A bigger brand can be extra seen and simpler to learn, whereas a smaller brand can be much less seen and harder to learn.
By contemplating all of those components, companies can be certain that the brand new shade of their brand is each seen and readable. This can assist to make sure that the brand is efficient in speaking the model’s message and that it’s well-received by the target market.
FAQs
Altering the colour of an present brand is a comparatively easy course of, however there are a number of necessary issues to remember to make sure that the brand new shade scheme is efficient and acceptable.
Query 1: What are an important components to think about when altering the colour of a brand?
Crucial components to think about are shade concept, model identification, visibility and readability. Coloration concept can assist you select colours which might be visually interesting and acceptable in your model. Model identification refers back to the total appear and feel of your model, and the brand new shade scheme needs to be in keeping with this identification. Visibility and readability are necessary to make sure that your brand may be simply seen and understood.
Query 2: How can I select a brand new shade scheme that’s in keeping with my model identification?
To decide on a brand new shade scheme that’s constant together with your model identification, take into account the next:
- Your model’s mission, values, and character
- Your target market
- Your trade and aggressive panorama
Query 3: What are some frequent errors to keep away from when altering the colour of a brand?
Some frequent errors to keep away from embody:
- Selecting a shade scheme that’s not constant together with your model identification
- Utilizing colours which might be troublesome to see or learn
- Altering the colour of your brand too typically
Query 4: How can I take a look at the brand new shade scheme earlier than making a remaining determination?
There are a number of methods to check the brand new shade scheme earlier than making a remaining determination:
- Get suggestions from colleagues, prospects, or a spotlight group.
- Create a mock-up of your brand within the new shade scheme and see the way it appears to be like on totally different backgrounds and in numerous purposes.
- Use a shade evaluation instrument to see how the brand new shade scheme will look in numerous lighting circumstances.
Query 5: Is it at all times obligatory to vary the colour of a brand when rebranding?
No, it’s not at all times obligatory to vary the colour of a brand when rebranding. Nonetheless, if the brand new model identification is considerably totally different from the previous one, then altering the colour of the brand could also be essential to mirror the brand new identification.
Query 6: How typically ought to I alter the colour of my brand?
There is no such thing as a set rule for the way typically you need to change the colour of your brand. Nonetheless, it’s typically a good suggestion to replace your brand each few years to maintain it contemporary and related.
By following the following pointers, you may be certain that the brand new shade of your brand is efficient and acceptable in your model.
Abstract of key takeaways:
- Contemplate shade concept, model identification, visibility, and readability when altering the colour of your brand.
- Select a shade scheme that’s constant together with your model identification.
- Take a look at the brand new shade scheme earlier than making a remaining determination.
- It isn’t at all times obligatory to vary the colour of your brand when rebranding.
- Replace your brand each few years to maintain it contemporary and related.
Now that you know the way to vary the colour of your brand, you can begin experimenting with totally different shade schemes to see what works finest in your model.
Suggestions for Altering the Coloration of an Present Brand
Altering the colour of an present brand may be a good way to refresh your model’s appear and feel. Nonetheless, it is necessary to take action fastidiously and strategically to make sure that the brand new shade scheme is efficient and acceptable.
Tip 1: Contemplate your model identification.
The colour of your brand needs to be constant together with your model’s total identification. What are the values and character of your model? What feelings would you like your brand to evoke? Select a shade scheme that displays these components.
Tip 2: Contemplate your target market.
The colour of your brand also needs to enchantment to your target market. What are their demographics? What are their pursuits? Select a shade scheme that’s related to your viewers and that may resonate with them.
Tip 3: Contemplate visibility and readability.
The colour of your brand needs to be simple to see and browse. Keep away from utilizing colours which might be too darkish or too mild, and guarantee that the distinction between the brand and the background is ample. You may additionally need to take a look at the brand in numerous sizes and on totally different backgrounds to make sure that it’s seen and readable in all purposes.
Tip 4: Take a look at the brand new shade scheme.
Upon getting chosen a brand new shade scheme, try it out earlier than making a remaining determination. Get suggestions from colleagues, prospects, or a spotlight group. Create a mock-up of your brand within the new shade scheme and see the way it appears to be like on totally different backgrounds and in numerous purposes. Use a shade evaluation instrument to see how the brand new shade scheme will look in numerous lighting circumstances.
Tip 5: Do not change the colour of your brand too typically.
Altering the colour of your brand too typically can confuse your viewers and harm your model identification. Should you do determine to vary the colour of your brand, be certain to take action regularly and strategically.
Abstract of key takeaways or advantages:
- By following the following pointers, you may be certain that the brand new shade of your brand is efficient and acceptable in your model.
- A well-chosen shade scheme can assist to strengthen your model identification, enchantment to your target market, and enhance the visibility and readability of your brand.
- Do not be afraid to experiment with totally different shade schemes, however make sure you take a look at them out earlier than making a remaining determination.
Transition to the article’s conclusion:
Altering the colour of your brand is a comparatively easy course of, but it surely’s necessary to take action fastidiously and strategically. By following the following pointers, you may be certain that the brand new shade scheme is efficient and acceptable in your model.
Conclusion
Altering the colour of an present brand is a strategic determination that may have a major impression on a model’s identification. By fastidiously contemplating the components mentioned on this article, companies can be certain that the brand new shade scheme is efficient, acceptable, and well-received by their target market.
Key factors to recollect embody:
- Contemplate shade concept, model identification, visibility, and readability when selecting a brand new shade scheme.
- Take a look at the brand new shade scheme completely earlier than making a remaining determination.
- Do not change the colour of your brand too typically.
By following these pointers, companies can be certain that their brand stays a robust and recognizable image of their model.
